New Zealand Country Director

Job Overview

OKTIS is partnering with a leading international iGaming operator with an established presence across Asia Pacific and global markets to appoint a New Zealand Country Director as New Zealand moves to a licensed online casino market.

The successful candidate will be responsible for driving brand development, customer acquisition and market growth across New Zealand. This is a senior leadership opportunity requiring strong local market knowledge, commercial awareness and a proven track record of delivering successful marketing strategies within the iGaming sector.

Responsibilities

• Develop and execute strategic plans to drive brand awareness, customer acquisition and sustainable market growth across New Zealand.

• Lead the development and management of marketing activities across traditional and digital channels, including TV, radio, sponsorships, print, outdoor advertising and PR.

• Oversee digital acquisition and performance marketing strategies, working closely with internal teams and external agencies.

• Establish and manage relationships with local media owners, marketing agencies, creative partners and other third-party service providers.

• Lead agency selection, commercial negotiations and ongoing performance management.

• Take ownership of annual marketing plans, budgets, commercial targets and acquisition performance.

• Drive local brand positioning, adapting global brand strategies to suit the New Zealand market while developing locally relevant campaigns and creative assets.

• Monitor and analyse campaign performance, including ROI, CPA and customer acquisition metrics, to optimise marketing effectiveness.

• Build, manage and develop local teams to support business objectives.

• Ensure all marketing activities and communications comply with applicable gambling regulations and advertising standards.

Requirements

• Minimum 7 years' experience in a senior marketing or commercial leadership role within a high-volume, consumer-focused industry.

• At least 5 years' experience in B2C iGaming, ideally in New Zealand.

• Proven track record of launching, developing and scaling brands within the New Zealand market.

• Strong understanding of the local iGaming landscape, consumer behaviour and competitive environment.

• Extensive knowledge of New Zealand's advertising and media landscape, with established relationships across relevant agencies and media owners.

• Demonstrated experience managing significant marketing budgets and overseeing campaigns from initial planning through execution, reporting and performance optimisation.

• Strong analytical and commercial capabilities, with experience measuring marketing effectiveness and customer acquisition performance.

• Proven people management experience, including recruitment, team development and performance management.

• Hands-on leadership approach with the ability to operate strategically while remaining closely involved in execution.