Chief Marketing Officer

Job Overview

OKTIS is partnering with an established Asian iGaming operator expanding into the global Crypto and Web3 gaming market to appoint a Chief Marketing Officer (CMO).

The successful candidate will be responsible for developing and executing the company's global marketing strategy, driving brand awareness, customer acquisition and market expansion. This is a senior leadership opportunity suited to an experienced CMO or Marketing Director with a strong background in iGaming, exposure to cryptocurrency markets and the ability to build and lead high-performing teams.

The position is remote-based in Thailand, with international travel required as needed.

Responsibilities

• Develop and execute a comprehensive global marketing strategy across digital marketing, customer acquisition, retention, branding, campaigns, events and public relations.

• Lead the development and positioning of the company's brand across international markets, ensuring consistency across all marketing channels.

• Build and manage strategic partnerships to strengthen market presence, brand visibility and customer acquisition.

• Recruit, develop and lead a high-performing international marketing team.

• Establish and manage marketing budgets, performance targets and KPIs, continuously evaluating ROI and campaign effectiveness.

• Oversee digital and traditional media strategies, optimising marketing investment across multiple acquisition channels.

• Drive creative campaign development and innovative marketing initiatives to differentiate the business within the competitive iGaming and Crypto landscape.

• Collaborate with commercial, product and operational teams to ensure marketing activities align with wider business objectives.

• Monitor global market trends, consumer behaviour and competitor activity to identify growth opportunities and optimise marketing strategies.

• Support marketing initiatives relating to cryptocurrency, tokenised gaming and potential token launches.

• Establish scalable marketing processes and reporting frameworks to support international expansion and long-term business growth.

Requirements

• Proven experience as a Chief Marketing Officer, Marketing Director or equivalent senior marketing leader within the iGaming industry.

• Extensive understanding of the global iGaming ecosystem, including customer acquisition, retention, brand development and performance marketing.

• Experience or strong exposure to cryptocurrency, blockchain or Web3 gaming environments is highly advantageous.

• Demonstrated success developing and executing international marketing strategies across multiple markets.

• Proven ability to recruit, build and manage successful marketing teams.

• Strong commercial and analytical capabilities, including budget management, performance measurement and marketing ROI.

• Experience establishing strategic partnerships and managing external agencies and service providers.

• Excellent communication, interpersonal, presentation and stakeholder management skills.

• Entrepreneurial mindset with the ability to lead marketing operations within a fast-paced, high-growth business environment.

• Knowledge of crypto token launches, token marketing strategies and the NFT ecosystem would be a significant advantage.

• Willingness to travel internationally as required.