Thailand Country Operations Manager

Job Overview

OKTIS is partnering with a well-established global B2B iGaming business with a significant international presence to appoint a Country Operations Manager – Thailand.

The successful candidate will support the Country Director in executing the company's local market strategy, overseeing operational performance and driving growth across Thailand. Working closely with regional and global stakeholders, this role requires strong local market knowledge, commercial awareness and the ability to coordinate product, marketing and operational initiatives.

Responsibilities

• Support the Country Director in developing and executing the local market strategy, commercial objectives and operational plans.

• Coordinate key meetings, schedules and activities involving the Country Director and relevant internal and external stakeholders.

• Monitor market trends, competitor activity and regulatory developments to identify opportunities and adapt local strategies.

• Work closely with product and commercial teams to ensure offerings are aligned with Thai market demands and customer preferences.

• Coordinate local marketing and brand initiatives, including digital acquisition, affiliate partnerships and above-the-line advertising.

• Develop and manage relationships with local agencies, affiliates, commercial partners and other third-party stakeholders.

• Support commercial negotiations and the management of marketing, distribution and partnership agreements.

• Monitor operational and financial performance against budgets, targets and key performance indicators.

• Collaborate with Business Intelligence teams to analyse customer behaviour, market performance and opportunities for optimisation.

• Identify improvements across the customer journey, including acquisition, conversion, onboarding, retention and revenue performance.

• Coordinate cross-functional teams and central business functions to ensure effective implementation of local market initiatives.

• Develop operational processes, reporting frameworks and performance analytics to improve efficiency and support sustainable growth.

Requirements

• Proven experience in operations, marketing, commercial management or territory management within the iGaming or online entertainment industry.

• Strong understanding of the Thai market, including local consumer behaviour, competitive dynamics and commercial opportunities.

• Fluency in written and spoken Thai and English is essential.

• Experience coordinating cross-functional teams, external agencies and commercial partners.

• Demonstrated ability to develop and execute market-specific strategies, marketing campaigns and commercial initiatives.

• Strong organisational and project management skills, with the ability to manage multiple priorities and stakeholders.

• Commercially minded with an analytical approach to performance monitoring, reporting and business optimisation.

• Proficiency in Microsoft Excel and experience working with operational and financial performance data.

• Strong communication, negotiation and stakeholder management skills.

• Detail-oriented, proactive and capable of taking ownership of projects from planning through execution.

• Entrepreneurial mindset with the ability to adapt quickly within a fast-paced, evolving business environment.

• Experience within a B2C online gaming business or start-up environment would be advantageous.